Principles of Product Design

Course IDCourse NameInstructorRoom NumbessrTime
ME6830 Principles of Product DesignSESHADRI SEKHAR AMDS 217Slot-B

Course Contents

Design methodology and design philosophy- types of designs, design models, concurrent engineering, product life cycle. Design Teams – Organizations & product Planning. Need Analysis & Scope- mission statement, customer study, Kano diagram. Establishing Product Function- functional decomposition, FAST and SOP, function structure. Product Tear down- reverse engineering. Product Specifications- QFD. Generation and evaluation of concepts – TRIZ, Decision matrix etc. Embodiment design- product architecture, configuration, parametric design, systems approach and other consideration of embodiment design, Industrial Design – aesthetics and ergonomic aspects of product design. Value Engineering. Failure mode and effects analysis.

Text Books

  1. Kevin Otto and Kristin Wood, “ Product design”- Pearson, 2004
  2. David G. Ullman, “The Mechanical Design Process” – McGraw Hill, 2003
  3. George E. Dieter, “ Engineering Design” – McGraw Hill, 2000
  4. Karl T. Ulrich and Steven D. Eppinger,” Product Design and Development” Tata McGraw Hill, 2007


Reference books

  1. Singleton W T “An Introduction to Ergonomics” WHO Generava 1978
  2. McCormic E J and Sansers W “Human Factors in Engg” McGraw Hill 1993
  3. Eirich and Robert “Human Computer Dialogue Design” New York Elsevier, 1986
  4. Paul J G “Form, Function and Design” Dover Publication 1994
  5. Kurt Rowland, “The Development of Shape” Ginn and Company 1994
  6. James F Thorpe, “Mechanical Systems Components”. Allyn and Bacon, Boston 1989